Designation: B2B Content Marketing Manager Experience: 3 - 5 years Work Location: Remote / Mumbai / Bangalore / Gurgaon About the role: The Content Marketing Manager is responsible for development and execution of content marketing, content calendars, keyword research and search optimization, and the creation of B2B marketing content. She/He will be responsible for leading and contributing to projects that drive revenue growth. The content marketing manager will report directly to the Head of Marketing. This person will manage content efforts for brand position and awareness. They will manage website and blog development and content curation/creation, lead generation, and sales collaterals such as case studies and pitch decks. Of critical importance is the ability to write sophisticated, high quality content and thorough understanding of distributing the same. This high-impact role will work across functions and interact with clients, partners, sales team and senior management. Key Responsibilities: Drive a content strategy based on in-depth customer persona research, competitive analysis, SEO and keyword research, Google Analytics, market research and conversations with sales teams and customers. Conduct brainstorming sessions with the content team and come up with original content topics across content styles - long-and short-form blog posts, case studies, eBooks, whitepapers, reports, infographics, presentations, sales collaterals, videos and more, to be distributed across multiple marketing channels. Oversee marketing lead generation from channels such as website, blog and social media and conversion of same thereby impacting marketing’s contribution to revenue. Perform ongoing tracking and reporting on the performance of content pieces and lead generation channels. Manage...
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Seniority Level:
Marketing & Communication
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Industry:
Internet and IT
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Employment Type:
Full Time